About the Client
CoinSwitch is one of India’s largest crypto investing platforms. Millions of Indians use the app to buy, sell, and manage digital assets. As an FIU-IND-registered platform, CoinSwitch must complete full KYC before any user can start trading.
Why Were Users Dropping Off?
In India, crypto platforms must complete essential compliance checks before allowing users to trade. This includes verifying the user’s mobile number, identity, PAN, and bank account.
These are the many steps. And every step is a chance to lose the user.
Manual data entry caused typos and failed checks. Document reviews added waiting time. Users who hit an error or a loading screen simply left and signed up elsewhere. For a platform acquiring users at scale, onboarding drop-off directly affects revenue.
CoinSwitch needed a journey that stayed fully compliant but felt effortless to the user.
How Did Surepass Solve It?
CoinSwitch integrated the Surepass verification stack and automated the entire onboarding journey.
- Phone Number Verification API: Confirms the mobile number at the very first step, filtering fake and unreachable numbers before they enter the funnel.
- Aadhaar Verification API: Verifies the user’s identity instantly against official records, with no manual document check.
- PAN Verification API: Validates the PAN and matches the name in real time, a mandatory check for every trading account.
- Bank Account Verification API: Confirms bank account ownership before transactions, helping prevent failed deposits and withdrawals.
- UPI Verification API: Verifies the UPI ID and account holder name in seconds for users who prefer UPI over bank details.
- OCR APIs: Read uploaded documents and extract the data automatically, so users never type details by hand.
How does the New Journey work?
The user enters a mobile number, completes Aadhaar and PAN verification, and links a bank account or UPI ID. OCR fills the forms. Surepass APIs verify every detail in real time in the background. What used to feel like paperwork now finishes in one short session.
Results and Outcomes
- 52 % reduction in customer drop-off: The single biggest win. Far more users who start onboarding now finish it.
- Fully automated journey: Standard cases need no manual review, which frees up the operations team.
- Compliance intact: Every check runs against authoritative sources, keeping the platform aligned with FIU-IND KYC norms.
The Takeaway
Onboarding is the first product experience your user has. If verification feels like friction, users leave before they ever trade. CoinSwitch proved that compliance and conversion are not a trade-off. With the right APIs, you get both.
Want the same journey for your platform? Talk to the Surepass team.
