What is WhatsApp Business API? 

The WhatsApp Business API is a tool created to assist companies in reaching out to customers on a large scale. It has an automated communication feature where customers can get automated communications from businesses such as shipment updates, appointment reminders, and order confirmations.

Small companies all around Africa, Latin America, and South East Asia started abandoning email entirely in 2017–18 in favour of using their personal WhatsApp accounts as their main means of client communication. Businesses have welcomed and utilized WhatsApp business to interact with their clients ever since the service’s inception. There are several valid reasons why companies are abandoning all other platforms and switching to WhatsApp.

Features of Whatsapp Business API

The free WhatsApp company App was created with the help of small company owners. It makes it possible for small enterprises to interact with clients, present their goods and services, and give assistance along the customer journey. It is not scalable, though, and has restricted capabilities.

Features of the WhatsApp Business App include:

1.  One-person usage;
2.  Conversation labels; 
3. Set away messages; Canned/quick answers;
4.  Dedicated WhatsApp Business App; 
5. Conversation labels; 
6. Set away messages; 
7. Dedicated business profile/hours; 
8. No interaction with Chatbot or CRM;

Elements of WhatsApp Business API

1. WhatsApp Business profile with the Green Tick verification integrations with applications from other parties and tools like CRM and analytics
2. Notifications Broadcast notifications for many people
3. It uses BSPs or CRMs instead of apps or interfaces.
4. Interactive messaging and WhatsApp chatbots are supported.
5. Availability of several customer service representatives

Benefits of WhatsApp Business API

Sounds fascinating for a while? By registering with Surepass, you may obtain WhatsApp Business APIs. To learn more about how to use our Whatsapp Business API, do check Surepass’s WhatsApp Business API or read our blog of step to step guide to use our API to ease your business. 

• WhatsApp Message Templates 

They are message templates for often sending, repeating messages that a company would wish to send. Rapid responses may also be included with this feature.

(Note: Notifications to clients may only be sent using Message Templates by businesses. Before being used, each message template requires clearance from WhatsApp).

• Quality Rating

 The message quality received by your clients over the last 24 hours is shown in the WhatsApp API Account’s quality rating. 

1. Three degrees of quality exist:
2. Green denotes superior quality.
3. The quality of yellow is average.
4. A red object is of low grade.

The status of your WhatsApp Business Account will change to flagged or restricted if your quality drops below a predetermined level.

•  WhatsApp Session Texts

Any messages sent and received from a user-initiated message to your application are considered WhatsApp Session communications. A user’s message to your application starts a messaging session, which lasts for 24 hours from the time of the most recent message received. You have two options, either wait for people to contact your app, or invite them to respond with a Template contact.

• WhatsApp Interactive Messages

Using buttons, and interactive messages lets your consumers and clients participate in your WhatsApp chat more effectively.

In order to give consumers a clearer interface and a simpler method to choose and participate in the discussion, they are frequently utilized in the creation of chatbots. Interactive texts are text-based, same as conventional texts, but they get more responses.

• Reply Buttons

Reply Buttons are texts that offer three different reply options. It more closely resembles a question with potential responses. Similar to the template message with short answers, it streamlines and expedites the user’s decision-making process.

• WhatsApp List Messages

The user may select from a menu of up to 10 choices in List Messages. This gives your clients a wide range of alternatives and makes getting in touch with you simpler. This makes it easier to get prompt replies.

Among the third-party integrations made possible by the WhatsApp API are Google Sheet, Zapier, Shopify, Pabbly, and Zoho. Some of the native integrations that Surepass offers are listed above. To include WhatsApp Business into your apps, use the Surepass APIs.

• WhatsApp CRM & Contact Management

Using Surepass’s APIs or contact management dashboard, you can effortlessly manage your WhatsApp CRM. You may choose, filter, and add unique qualities to the data right from your Surepass dashboard.

The process of integration of WhatsApp with other software programs, platforms, or services is called WhatsApp API integration. Through this interface, companies and developers may add WhatsApp chat features to their own software, websites, or customer support platforms. Developers may communicate with WhatsApp and send and receive messages programmatically thanks to WhatsApp’s Application Programming Interface (API).

• WhatsApp API Integration

The user experience is improved through Whatsapp API integration refers to the process of improving user experience in support of multimedia material such as photographs, videos, and documents.

Organizations may control several communication channels from a single interface thanks to integration with different messaging systems.

The efficiency of WhatsApp marketing and communications may be evaluated thanks to access to analytics and reporting tools. Due to the massive user base of WhatsApp, companies may reach a large audience globally. Compared to more conventional approaches, it may be a more affordable way to interact and connect with clients.

Why Use Surepass’s WhatsApp Business API?

1. Your business will use WhatsApp chat to offer quick and helpful customer service.
2. It will be used for personalized client engagement and marketing efforts, enhancing brand interactions.
3. End-to-end encryption of messages protects the confidentiality and security of transmitted information.
4. The user experience is improved through integration, which supports multimedia material such as photographs, videos, and documents.
5. Organizations may control several communication channels from a single interface thanks to integration with different messaging systems.
6. The efficacy of WhatsApp marketing and communications may be evaluated thanks to access to analytics and reporting tools.
7. Due to the massive user base of WhatsApp, companies may reach a large audience globally.
8. Compared to more conventional approaches, it may be a more affordable way to interact and connect with clients.

Conclusion

Businesses normally need to apply for access and follow WhatsApp’s business regulations and guidelines in order to utilize the WhatsApp API.  Use Surepass Whatsapp API services for performing your business. Our WhatsApp Business API is a potent tool for boosting client engagement and strengthening communication in various sectors of business.

WhatsApp may be used by businesses to effectively interact in real-time with customers, clients, or users.

Automation of communications through integration speeds up procedures like order confirmations, appointment reminders, and more.