This is India’s leading e-commerce Company marketplaces. It works with millions of sellers, delivery partners, and customers. Its operations confirm that the authenticity and compliance during onboarding became a critical challenge. Traditional manual verification processes were slow, error-prone, and susceptible to fraud.
To solve this issue, e-Commerce Company needs a unified API based verification solution to verify seller and customer credentials across multiple touch points.
Business Challenge
The leading e-commerce company faced challenges in checking the legitimacy of customers and sellers across different service domains:
- High Incidents of Mismatched PAN and Bank Details: During KYC, sellers provide PAN details that do not match their registered bank accounts. This leads to delayed payouts, compliance risks, and potential exposure to fraudulent transactions.
- MSME Verification: Sellers’ verification is time-consuming and prone to errors.
- Fake or Stolen Vehicle Listing: In the automotive category, this company has detected cases where sellers uploaded vehicle details without valid registration, scams, customer disputes, and legal complications.
- Misuse of Student Discounts: Without a reliable verification method, student-specific offers were being exploited by non-students, which led to a loss of trust
Solution offers to the leading e-commerce company
The PAN Bank Link Check API streamlines the bank account verification process with automation. It reduces the risk of financial fraud.
This API helps ensure that MSME registration details for sellers and buyers are accurate. It helps in the quick verification of multiple sellers and enhances operational efficiency.
It helps in quickly verifying the authenticity of vehicle registration certificates. Integration of the API prevents fraudulent vehicle sales or services on the platform.
Implementation of APIs
- APIs are integrated within e-Commerce Company onboarding and transaction flows.
- Verification requests are made automatically based on user input or seller category.
- Results are processed in real-time, which helps inform decision-making on user eligibility and fraud detection.
Outcomes
- Fraud Reduction: The integration of the PAN Bank Link check API facilitates the identification and detection of blocked or mismatched PAN-Bank account entries. It leads to a 30% drop in payment-related fraud and seller payouts.
- Seller Creditility: MSME verification filtered out false claims and ensured only legitimate MSME sellers received benefits. It boosts buyer confidence and shows an 18% increase in MSME category sales.
- Service Authenticity: Vehicle RC verification stopped over 500 fraudulent vehicle listings within 3 months.
Conclusion
With the integration of the right APIs, India’s leading e-commerce company has transformed its seller and customer onboarding process from a slow, error-prone system into a fast, automated, and fraud-resistant workflow. Real-time checks for PAN bank linkage, MSME status, and vehicle registration improved operations and customer experience. Apart from these APIs, Surepass offers a comprehensive set of APIs for business verification, identity verification, employment verification, and more.
Whether you are in real estate, BFSI, Fintech, or any other industry, Surepass solutions is what you need for enhancing business operations with accuracy. So, integrate the right solution into your workflow, improve user journey, and avoid fraud.
