Congratulations! If you’re reading this, it means you’ve decided to dive into the world of WhatsApp marketing and join the more than five million businesses already doing so through WhatsApp business.
So you’ve created a WhatsApp business account. The next step is making your storefront, automating your WhatsApp marketing message processes, and providing your customers with a seamless WhatsApp marketing and customer service experience.
In this marketing tutorial, we’ll walk you through how to use WhatsApp’s features for business marketing.
WhatsApp Marketing Business Tools
As part of your WhatsApp marketing strategy, you should use the various WhatsApp marketing tools at your disposal.
We’ll go over the following topics in-depth and explain how you can use them for WhatsApp marketing.
WhatsApp Business Profile
The first thing to look at is your WhatsApp company profile. This is similar to a personal WhatsApp profile, allowing others to understand who you are quick.
You can add an image, a display name, an “about” section, and a phone number.
While personal WhatsApp accounts are limited to this, you can and should do more with your business account.
Consider it a condensed version of your company’s WhatsApp homepage. You should include a business description, address, category, business hours, and contact information such as an email address and a website, and fill out these sections as accurately and informatively as possible.
Quick WhatsApp marketing tip:
Fill in your description with a short, punchy, and catchy title, just like you would the value proposition section of your website and the “about” section. Because the description is cut off after 180 characters, you’ll want to include all the most potent and impactful keywords in this space.
Visuals are essential in product catalogues. After all, marketing is about promoting and selling your products, so your product photos should convey trust and confidence.
That means having your WhatsApp product photos taken by a professional photographer, preferably with product photography experience, and from various angles.
Attractive product images give customers the impression that they are holding the product in their hands, which is especially important for WhatsApp marketing. As a result, they’re a very effective marketing conversion tool that can lead them one step closer to making a purchase.
You can add multiple images (which we recommend), an image name, a price, a product description, a link to the product page on your website, and an item code to each product.
One of the best aspects of the product catalogue is that it includes a link you can share with your customers. This is ideal for WhatsApp marketing campaigns or promotions because it allows you to direct customers directly to the relevant products and have them browse on WhatsApp.
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The “away message” feature is a simple WhatsApp marketing tool, but it is essential for communicating with customers after hours.
A simple message can do wonders for customer relations instead of leaving customers hanging and unanswered messages while you’re away.
Your message doesn’t have to be complicated; even WhatsApp’s default message will suffice:
Thank you for your message. We are currently unavailable, but we will get back to you as soon as possible.
However, we recommend you personalise your WhatsApp marketing message with information such as when your store will reopen and when they can expect a response from you.
You can also select if you want the message always to be sent, which is helpful for when you need to close your store for more extended periods, only at specific hours, or outside of business hours.
You can also select to whom you’d like the away message to be sent:
- Everyone not in the address book
- Everyone except
- Only send to
The greeting message is the following WhatsApp marketing tool available on the WhatsApp business account. It’s an automated messaging feature, similar to the away message we discussed in the previous point.
You can programme it to send a welcome message to new customers and a greeting to customers who have been inactive for 14 days.
Do not underestimate the greeting message’s marketing power. It’s an excellent way to reduce response time, direct customers to the required information, and further down the sales funnel.
Among the options are:
- Send them to your store’s help section
- Please encourage them to look through your product catalogue
- Promote any items on sale
- Provide promotional codes
Quick replies are message templates you can create and send to respond to customer messages as soon as possible.
Instead of typing out an entire message every time you want to respond, this feature allows you to customise only certain parts.
You can also create a shortcut, which functions similarly to a header or a tag, to help you quickly identify the message template you want to send.
The “labels” feature is a fantastic WhatsApp marketing tool that allows you to sort and categorise your communication.
WhatsApp has created and colour-coded some label categories by default.
However, you can edit existing labels, change their colours, and even create new tags for other purposes, such as urgent queries, WhatsApp promotions, etc.
The best thing about these labels is that you can send a broadcast message to customers using a single brand rather than messaging them individually, which is time-consuming and tedious.
- This works similarly to the BCC feature for emails in that the message you send is received individually by each customer in a private chat.
- That means there’s no way of knowing if it’s a message being broadcast to the masses.
- They cannot view the contact information of the recipients to whom you have sent the message. You will receive responses to your broadcast message via private chat.
Using Labels for WhatsApp Promotions
This feature is handy when running WhatsApp promotions.
Assume your WhatsApp marketing strategy includes offering discounts to high-spending customers.
You could attach a label to customers who have spent $1,000 or more on your products.
When the time comes to run a WhatsApp promotion specifically for them, you can send them a message containing a unique discount code and a link to your product catalogue without having to sift through your entire customer list.
The “short link” feature gives you a shortened URL and a QR code that you can share with other customers to invite them to start a WhatsApp chat with you.
You can send them via WhatsApp or other messaging apps such as Instagram, Facebook Messenger, and email.
Opening the link or scanning the QR code will initiate a conversation with you via their personal WhatsApp accounts on their mobile phones or via the WhatsApp web.
You can even configure it so that a default message is typed and ready for your customer to customise and send when the chat begins.
Marketing on WhatsApp Business API
This WhatsApp marketing tutorial’s features cover everything you need to know about the basic WhatsApp business app.
These should be sufficient for your needs as a small eCommerce company or solopreneur.
However, if you’re a growing enterprise looking for more advanced features like a shared team inbox, the ability to integrate WhatsApp business with third-party software, more automated WhatsApp marketing services, analytics and reporting, and more, WhatsApp Business API is the way to go.
WhatsApp Business API has many more features and benefits for larger businesses, but you can only access it through official WhatsApp Business Service Providers (BSP) like Surepass.