When it comes to marketing your business, the most popular platforms are Facebook, Twitter, and Instagram. Messaging apps have grown in popularity as a preferred method of marketing in recent years. According to Kommando Tech’s report, messaging apps will be 20% larger than popular social networks by 2020. Messenger and WhatsApp are now used by approximately 2.9 billion people. According to a Kenshoo report, 51 percent of mobile messaging app users prefer to contact brands via mobile messages.
This clearly demonstrates the importance of messaging apps. Businesses can no longer afford to ignore its use in marketing. A successful business is built on its customers and the relationships it has with them. Personal messaging apps like WhatsApp provide a direct channel for businesses to interact with their customers. Not only that, but with the variety of smartphones on the market, the number of WhatsApp users is increasing. As a result, it is critical for businesses to understand the significance of WhatsApp and to use it appropriately for business marketing.
WhatsApp for Business
Anyone with a smartphone can download and use WhatsApp. WhatsApp has a business version known as WhatsApp Business. The difference is that the business version includes many additional features that are tailored specifically to businesses. Small businesses can communicate with their customers using this app.
WhatsApp Business API is available for medium to large businesses. Businesses can use the API to communicate with customers all over the world in a safe and secure manner. WhatsApp Business API is robust and best suited for rapidly growing businesses with high message volumes. The API also provides extensive analytics on user data such as previous purchases and conversations. Working with global Business Solution Providers (BSPs) will help you get your company approved more quickly.
WhatsApp Marketing: How can your business gain from it?
With over 1.5 billion monthly active users, WhatsApp is a popular messaging platform. As a result, there is a good chance that customers will use WhatsApp.
Furthermore, if you are trying to sell a product to a younger generation audience, WhatsApp is the better medium to reach out to them with high engagement rates.
With such high response and engagement rates, WhatsApp marketing should unquestionably be your go-to marketing strategy in today’s competitive market.
Furthermore, the majority of online content is shared via instant messaging apps such as WhatsApp. By far the most effective way to gain the reach and brand recall that your company requires is through WhatsApp marketing.
Top 6 WhatsApp Marketing strategies that will supercharge your business
It all comes down to creating an engaging brand persona on your customers’ preferred channel.
Here are a few WhatsApp marketing strategies to help you stay ahead of the competition:
1. Trigger Instant WhatsApp Notifications
Businesses can use messaging apps like WhatsApp to stay in touch with their customers. Even when the screens are locked, it maintains a real-time connection with the users. Only the app and an internet connection are required! According to 99firms, the average WhatsApp user checks his/her WhatsApp nearly 23 times per day.
This simply means that the chances of your users seeing your message are higher. Another advantage of using WhatsApp marketing strategy is that you will not be ruled by an algorithm or forced to pay a fee for the message to be shown to users.
So, if you want to effectively engage with your users, WhatsApp Notifications are exactly what you need.
WhatsApp Notifications are more akin to push notifications sent via the WhatsApp Business API. Sending WhatsApp notifications has been identified as the most effective way for businesses to connect and engage with their customers.
You can use WhatsApp notifications to send timely updates to your users because they have rich media features and the ability to send personalised messages in bulk. There are numerous messaging categories to choose from, including travel booking confirmations, shipment updates, and appointment reminders.
2. Global Customer Engagement
WhatsApp is available in over 180 countries worldwide, as well as 60 different languages to serve a global audience. Every month, over 15 million businesses in India use WhatsApp Business. WhatsApp allows businesses to reach customers across geographical boundaries. Another way for businesses to expand their global reach is to link their WhatsApp Business account to their Facebook page.
3. Send Personalized Messages
Businesses can use WhatsApp Templates to personalise their interactions with customers. This is critical for small businesses because it allows them to establish a direct communication channel with the customer and provide support by answering questions. WhatsApp Business API enables businesses to drive higher engagement rates by triggering bulk automated notifications to users via pre-defined messaging categories and rich media capabilities.
4. Deliver Quality Customer Service
WhatsApp can be used to provide real-time customer service. Customer service software is unaffordable for small businesses. Businesses can engage with customers and answer their questions using the WhatsApp Business API. WhatsApp Business API allows you to send quick replies, create templated messages, and trigger automated responses to customers. It also allows users to use images and videos to improve their customer experience.
5. End-to-End Secure Messaging
Businesses can use WhatsApp to communicate with their customers in a secure end-to-end manner. WhatsApp also has a Commerce Policy that specifies the types of messages that businesses can send to their customers. One significant advantage of using WhatsApp over traditional messaging services is that it is directly linked to a phone number. This provides the company with a branded profile (with a green tick mark). This enables users to know who they are communicating with and their basic information.
6. Source of Customer Feedback
Listening to customers is critical for a business’s success. Instead of calling customers and soliciting feedback, businesses can create feedback questions with responsive buttons and send them directly to customers via WhatsApp templates.
It is critical for a company’s success to market its offerings to customers. WhatsApp is the most popular and convenient way for businesses and customers to communicate. If you want to improve your customer interactions, it’s time to try WhatsApp for business. Businesses can collaborate with Official WhatsApp Business Solution Providers and use their products like Surepass to get started with WhatsApp Business API. Please contact us if you are ready to use WhatsApp Business API to grow your business.