Before the advent of the WhatsApp Business App and API, businesses, particularly salespeople, relied heavily on groups on the app to manage all of their customer conversations. As a result, WhatsApp quickly implemented significant change with the release of their business-focused solutions, WhatsApp Business App and WhatsApp Business API.

What is the WhatsApp Business App?

The WhatsApp Business App enables businesses to securely and safely message their customers directly within the WhatsApp messaging platform for free. WhatsApp has an advantage over SMS because it is linked directly to a phone number and provides a branded business profile rather than a series of digits. This allows users to determine who they are communicating with on WhatsApp quickly.

Given the growing popularity of ‘conversational commerce,’ the WhatsApp Business App allows small businesses to enter this market by providing a platform for sales and support teams. This provides businesses a convenient way to respond to product or service inquiries with rich, contextual messages that promote new transactions or keep current users happy.

WhatsApp is used by over 2 billion people worldwide; there is little need for businesses to drive user adoption. However, because your customers are most likely already using WhatsApp, you must create a WhatsApp Business profile and link it to your business phone number.

Features of WhatsApp Business App:

Be seen as a business profile:

This enables a company to provide its customers with a recognizable ‘face’ and identity. You can even have a verified badge next to your company name if you get WhatsApp to confirm your business account. This gives customers a sense of trustworthiness when interacting with the company.

Quick Replies:

This feature allows you to save and re-use frequently sent messages, allowing you to respond to common questions quickly.

Automated Responses:

This enables you to automatically send responses to your customers. You can, for example, set an ‘away’ message when you cannot answer or a greeting message when a customer contacts you.

Label Contacts:

Businesses can label and categorize their contacts for easy access. You can, for example, label contacts as ‘New Customer’ or ‘Pending Payment.’


Catalogues can be used to display the goods and services available for purchase. This is highly convenient for businesses because it eliminates the need to send item descriptions and prices one at a time or redirect the customer to a webpage.

What is WhatsApp Business API?

WhatsApp for private users, WhatsApp Business, and WhatsApp Business API comprise the WhatsApp ecosystem. While we’ve discussed how WhatsApp Business is primarily intended for small businesses, WhatsApp also provides the WhatsApp Business API as a solution for fast-growing companies and overcoming the limitations of the Business App.

WhatsApp is picky about who can integrate the WhatsApp Business API directly into their business software, and a few companies include BMW, Uber, and Singapore Airlines. On the other hand, medium and large businesses are encouraged to work with Official WhatsApp Business Solution Providers and use their products, such as Surepass.

WhatsApp Business API vs. WhatsApp Business:

  • Unlike the WhatsApp Business app, using the WhatsApp Business API allows your company to integrate with other business channels and data.


  • WhatsApp Business API is more robust than the WhatsApp Business app and is designed for businesses that receive large volumes of messages.


  • In addition, unlike the app, which you can only use on a single device per account, the API can support an unlimited number of users and devices.


  • The WhatsApp Business app offers limited automation, whereas an API allows you to do much more. For example, you can create notifications to send broadcasts to your customers and set timely campaigns in addition to quick replies, message templates, and automated responses.


  • You can also gain more insights into user data such as past purchases and conversations with a highly resourceful outlook for contacts management by using API.


How to get access to WhatsApp Business API?

Without a doubt, WhatsApp is one of the simplest and most frictionless ways to encourage customer engagement, provide customer support, and ensure smooth customer communication.

As a result, it’s not surprising that businesses like yours would want to get started with WhatsApp Business API right away.
A WhatsApp Business Solution Provider is the most convenient way to connect your business to the WhatsApp Business API. This approach will provide you with assistance and support in getting your company approved faster and with significantly less work on your part.

This is where Surepass comes in. Surepass is a platform that enables businesses to leverage WhatsApp for growth and serves as a managing intermediary, overseeing both the application and the setup. In addition, Surepass assists you with a smooth onboarding process, from getting your business approved to responding quickly to any questions you may have once you’ve started using the platform. You’ll also have access to an ingenious resource center, which will most likely have all the answers to WhatsApp questions about Business Pricing, setup, templates, and more.

When it comes to platforms, Surepass has a straightforward and user-friendly one with game-changing features. You get access to a shared team inbox with Surepass, where every team member can easily see and respond to customers. Surepass ‘s notification engine allows you to set up timely broadcast campaigns to encourage customer engagement easily, so you never have to worry about sending an update to your users. Contact management has never been easier with a single dashboard to view all customer data and a filter to categorize them based on conversation data, user tags, and more!

To summarise, while it is not the most convenient way to directly integrate your business with WhatsApp Business API, it can be a very smooth and straightforward process with the right solution provider.
So, to generate leads, improve customer service, or increase user engagement, sign up on Surepass and get your WhatsApp Business API access today!

Not only that, but we currently have a special introductory offer running at Surepass, so hop on board and enjoy your ride to the top with Surepass.

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