Have you decided to use WhatsApp Business API to improve your business and team management?
Excellent work! You’ve made the right decision.

WhatsApp Business API enables your company to communicate with customers all over the world in an easy and secure manner. It also allows you to incorporate exclusive features that are not available in the WhatsApp Business version.

So, how do you get these features for your company? This is when the WhatsApp Business Partner role comes into play. ‍

Who is a WhatsApp Business Partner?‍

WhatsApp Business Partners (BSPs) are a global community of third-party solution providers who have demonstrated experience working with the WhatsApp Business API. Customers can access the WhatsApp Business API solution via various BSPs. WhatsApp BSPs have the necessary permissions to activate the telephone number (associated with WhatsApp Business) and send messages on your behalf.

So, what is the point of having a WhatsApp Business Partner? WhatsApp does not directly manage business accounts. Instead, they have a list of authorized partners who create and manage the APIs. Simply put, WhatsApp Business Partners act as an intermediary to help businesses get started quickly with the WhatsApp Business API. They give businesses access to the WhatsApp Business API and train them on how to use WhatsApp professionally to provide round-the-clock support to their customers. Let me explain: this simply means that your company has a better chance of getting approved faster and with less effort on your part.
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What should you keep in mind while choosing a WhatsApp Business Partner?‍

Every WhatsApp Business Partner will undoubtedly create additional utilities on top of the WhatsApp Business API solution.
So, before you dive in, choose a partner based on the utility they provide and the price point at which it is provided. This is one of the most important factors to consider when selecting a partner.
That’s not all; we’ve outlined some key points you should consider before becoming a WhatsApp Business Partner.

1. What are the supported API features?‍

Choosing a WhatsApp Business Partner is determined by the API features they provide. Not every partner will provide all or even the same features as WhatsApp Business API. For example, the WhatsApp API allows you to create template messages. If your company serves customers from various geographical regions, choose a business partner who supports template message localization. This enables you to send messages in a variety of languages for each template.

When selecting a provider, one of the most important features to look for is the messaging support that they provide. While messaging support is a basic requirement, businesses should strive to provide users with a delightful experience. Surepass supports features such as rich messaging with images and videos, viewing message sent/read status, quick replies to respond to customer queries, and template messages to enhance the customer experience. ‍
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2. Speed of onboarding process‍

The primary goal of selecting a business provider is to get WhatsApp approved and deployed as soon as possible. The onboarding process should not be lengthy or complicated. You must be able to get up and running quickly and get down to business.
To get you started, our Surepass team will walk you through a smooth onboarding process that includes getting your company approved for WhatsApp Business API. We’ve also created a resource center, which is a knowledge base of articles and videos on how to make the most of Surepass and set your business up for success with WhatsApp. ‍

3. What are the supported integration capabilities?‍

You may have ideas as a business to integrate WhatsApp with other solutions such as a CRM or even a support ticket system. When evaluating a business partner, keep in mind what integration services they provide. Do they have pre-built integrations that can be quickly added to your company? Are you able to connect to common apps that you use on a regular basis?
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4. Is it possible for me to use my own number?‍

To simplify their support operations, every company understandably wants to use a single phone number. As a result, choose a business partner who will let you use your own phone number to set up WhatsApp Business API.
You can use an existing WhatsApp number or a WhatsApp Business number with Surepass. Before beginning the onboarding process, make sure you delete the account associated with the phone number.

5. What’s the pricing model and strategy?‍

When it comes to pricing, it is always tempting to choose the business partner who offers everything at a fixed price. While this appears to be a good deal, there is always a catch! You never know what the hidden charges are or the cost margin involved. As a result, it’s critical to understand the pricing model and the benefits you’ll receive at that price point.

Surepass provides a transparent per-month WhatsApp Business API pricing model that scales with your company’s growth. This includes access to all of our current features as well as future features that will be made available. Only after the WhatsApp Business API approval process has been completed will you be charged for your subscription. As the WhatsApp Business Solution Provider, our goal is to reduce development costs and provide benefits to users at a competitive price point. ‍
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Convinced to choose the right Business Partner for your business?‍
So, which WhatsApp Business Solution Provider should you choose?

Surepass provides a transparent per-month WhatsApp Business API pricing model that scales with your company’s growth. This includes access to all of our current features as well as future features that will be made available. Only after the WhatsApp Business API approval process has been completed will you be charged for your subscription. As the WhatsApp Business Solution Provider, our goal is to reduce development costs and provide benefits to users at a competitive price point. ‍