Without a doubt, WhatsApp Business is packed with exciting features for both large and small businesses.
– particularly sales – can use.
Not using WhatsApp for sales would mean missing out on scaling opportunities, from using labels for customer segmentation and more personalized communication to accessing a comprehensive dashboard.
The number of features available to your sales reps will vary depending on whether you use the free WhatsApp Business App or the WhatsApp Business API.
This post will go over five WhatsApp Business features to highlight the advantages of having a WhatsApp Business account for your sales team.
You should note that not all of these business features are available on the free WhatsApp Business app. They are, however, simple to set up and readily available if you use WhatsApp Business via the API.
Now that we’ve cleared that up let’s move on to the five WhatsApp Business features that every salesperson should be using.
WhatsApp Business Account Feature #1: Labels
Customer segmentation, tagging and categorizing customers into groups for easy identification, is one of the most important aspects of running a business.
Customers are frequently separated based on specific characteristics. As a result, sales team members can better tailor their services and communicate with their customers.
When it comes to using WhatsApp for sales, the label feature is a useful WhatsApp Business account feature that aids in customer segmentation. This is available for free through the WhatsApp Business app.
Open your WhatsApp Business app, tap the three dots in the upper right-hand corner, and select “Labels.”
WhatsApp has created and color-coded five labels for its business users by default.
Of course, you are free to change, add, or remove the labels as you see fit.
When using WhatsApp for sales, using these labels is that they provide an easy and visual way to segment your customers.
Are you dealing with a new customer? Discover their pain points, introduce them to your best-selling products, or even discuss your store’s unique value proposition.
Do you have an order that was placed but not paid for? Send them a gentle reminder with a link to the payment page.
You get the idea.
This label feature is also available via the WhatsApp Business API and can be tailored to your specific business requirements and integrated into your customer relationship management tool.
WhatsApp Business Account Feature #2: Catalogue
Another fantastic advantage of having a WhatsApp Business account is accessing the catalog feature.
If you’re creating a WhatsApp Business account for the first time, you’ll be prompted to create a catalog right away.
If you prefer to set it up later, tap on the three dots in the top right-hand corner of your app -Business tools- Catalogue.
You can enter detailed information about your product into the WhatsApp catalog. In addition to images, you can include:
- Name of the product
- Item code
- Description Link
Within WhatsApp, you’re essentially creating a product catalog. This means that store browsing can occur without leaving the app, reducing the possibility of your customers becoming distracted and abandoning a potential purchase.
Another advantage of WhatsApp Business’s catalog feature is that you can share your products directly with your buyers in the chat. It also keeps them in close contact with you, allowing them to quickly contact you if they have any questions about your company or product (s).
The WhatsApp Business API catalog contains more advanced features, and sales representatives can do more with it.
WhatsApp Business Account Feature #3: On-the-Go Replies
Nowadays, consumers place a high value on convenience and communication. As a company, this entails meeting them where they are and responding to their questions and concerns as soon as possible.
Consider WhatsApp for sales.
One of the benefits of using WhatsApp Business is its inherent mobility (read: convenience) and global popularity. Sales representatives can use WhatsApp Business features to receive and respond to customer messages while on the go, reducing response and problem resolution times (two of the key WhatsApp sales chat and agent performance metrics to track).
Do you want to save more time? You can even set up WhatsApp quick replies to frequently asked questions.
If using the accessible business app, go to Business tools Quick replies (under “Messaging”).
This works by creating a “keyboard shortcut” that you can use to respond to a long message quickly.
WhatsApp, for example, has created a default “thank you” quick reply for all new users.
Quick Replies On WhatsApp Business App
Simply type / into any chat you want to send this message to use this. This brings up your list of quick replies, from which you can select the message you want to send.
Using this popular WhatsApp Business feature, sales agents can create shortcuts for frequently asked questions about products, promotions, and stock availability.
WhatsApp Business Account Feature #4: Multi-Agent
The following two WhatsApp business account features are only available via the WhatsApp Business API.
They are far more sophisticated and better suited to larger businesses, which the API is designed for.
One of the WhatsApp Business API’s features is the ability for multiple agents to log into and work from the same WhatsApp account. This comes in handy when dealing with many inquiries and customers.
The multi-agent login feature also provides transparency and visibility for your sales team, allowing your sales agents to know exactly where each customer is in the sales funnel at any given time.
If the initial responding sales rep becomes unavailable, other sales reps can easily pick up where the conversation left off.
WhatsApp Business Account Feature #5: Dashboard
Last but not least, one of the most popular features and benefits of a WhatsApp Business API account is access to a comprehensive dashboard.
Aside from basic metrics like the number of messages received, sent, and delivered in a given time, you can also configure it to display more detailed and advanced analytics.
From broadcast performance reports and response rates to individual sales agent performance, your WhatsApp Business dashboard is the place to understand your overall WhatsApp strategy – sales included.
It will tell you exactly where you have fallen short and where you are excelling, allowing you to fine-tune your strategy accordingly.
WhatsApp Features on API
There is no doubt that the API contains far more advanced WhatsApp Business features and benefits.
Though it may not be appropriate for all businesses, particularly new ones, it is a powerful tool that growing and larger companies should consider.
Don’t hesitate to contact us if you want to learn more about WhatsApp API features and how you can benefit from a WhatsApp Business API account.
Surepass is an authorized WhatsApp Business Service Provider (BSP) and can assist you in setting up your account for free.
You can sign up for a free trial here or contact us to learn more about how we can assist you.