To stay in touch with their customers, businesses must have a clear strategy. Businesses have consistently engaged customers through a variety of channels over the years. Customers expect you to be quick and accessible in this day and age. Keeping this in mind, it’s time for fast-growing companies like yours to hit the gas and figure out the best way to interact with your customers.

WhatsApp has risen to prominence as the go-to messaging app in recent years. According to a Wall Street Journal (2020) report, more than 50 million businesses use WhatsApp Business, a figure that has nearly tenfold increased from the previous year. Because of the ease of use and convenience, new-age businesses are now looking to launch and deploy WhatsApp-based solutions to improve customer experiences.

If you’ve already used the WhatsApp Business app, you’re probably familiar with the app’s basic features, such as a verified profile, product catalogue, and so on. With WhatsApp Business API, WhatsApp has a lot more to offer.
In this article, we will go over a few of the many ways that businesses like yours can use WhatsApp Business API to engage with customers more effectively.

1. Add a responsive WhatsApp chat widget to your website

One of the primary reasons for using WhatsApp for customer engagement is that customers find it to be the most convenient channel for communicating with your company. WhatsApp is installed on almost every smartphone in the world. Adding a WhatsApp Chat Widget to your website is a simple way to encourage customers to contact you directly. This is the most convenient way for customers to contact your company and vice versa.

Surepass allows you to easily create and customize the chat widget, as well as add it to your website. When your users interact with the chat widget, they will be redirected to the WhatsApp Messenger screen, where they can begin a conversation with your company.

Not only that, but Surepass allows you to customize the WhatsApp Chat Widget to match your brand’s identity, add an image to the chat button, and set up a personalized welcome message when users begin interacting with you.

2. Send automated WhatsApp messages that deliver a personal touch

Customers appreciate businesses that provide a personal touch. WhatsApp now allows businesses to send messages in a variety of formats, including text, audio, images, documents, and templates. Using these message formats will increase branded content engagement rates. To deliver personalized content, businesses can set up automated notifications for templated messages (such as welcome messages, offer messages, and so on).

You can also use WhatsApp Quick Replies in conjunction with Surepass to respond to frequently asked questions much faster.

What’s the best part? You can customise these quick responses so that they don’t appear automated. You can add media to make the message more visually appealing, and you can also add variables to personalise information such as name, email address, phone number, and so on.

When the values for the variable are not available (for example, the user name), you can use a fallback value (such as ‘Hi there’) that will be automatically substituted in place of the variable.

3. Engage with your customers using interactive WhatsApp templates

Businesses want to develop strong customer relationships. According to Facebook, approximately 79 percent of users in India say they feel more comfortable messaging a business because it gives them confidence in the brand. There may be times when your support team is unable to respond to incoming customer inquiries. They could be dealing with other customer requests, or worse, customers could be contacting you during non-business hours. To deal with these scenarios, it’s helpful to have pre-programmed responses that can be triggered to keep customers engaged throughout.

Surepass’ WhatsApp Business Messaging Templates come in handy here. Businesses can programme a variety of standard auto-reply messages to be sent to customers automatically. These template messages, for example, are especially useful for payment updates, business alerts, flight delay notifications, shipping delivery updates, and so on.

Text, media, images, call-to-action (CTA) buttons, and quick replies can all be used to compose and format the message.

4. Send bulk WhatsApp notifications

WhatsApp is used for communication by over 2 billion people worldwide. Your company may need to communicate with customers for a variety of reasons, and sending messages to each one individually could be time-consuming.
WhatsApp Business API allows businesses to send bulk messages and schedule messages to be sent at a specific date and time. You can send bulk messages to your customers using WhatsApp Business APIs without risking being banned by WhatsApp. End-to-end encryption and two-factor authentication are used for WhatsApp messages (2FA). As a result, the messages are secure. This also contributes to your customers’ trust in your company.

Surepass enables businesses to automatically send bulk and personalized WhatsApp notifications to customers. Campaigns can be used to deliver these messages. You can send a single broadcast message to all of your users, or you can set up a message trigger for each occurrence within the organization. For example, when a new user registers on your company’s website or in your store, an automatic welcome message can be sent to the user.

Notifications can also be used to send customers follow-up messages and important product announcements. For example, if the customer has purchased a product, you can send them notifications about an expiring warranty, and so on. As a result, it allows your company to follow up with customers and stay in touch with them.

Drive customer engagement with WhatsApp Business API

WhatsApp Business API provides a comprehensive solution for seamlessly interacting with your customers. There’s no reason to keep your customers waiting for answers to their questions. WhatsApp’s two-way messaging capabilities enable businesses to keep customers informed and provide all of the information they require when they require it.

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